"Do It to It" | ||||||||
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Single by Cherish featuring Sean Paul of YoungBloodZ | ||||||||
from the album Unappreciated | ||||||||
Released | March 21, 2006 (see Release history) |
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Format | CD single, digital download | |||||||
Recorded | 2005 - 2006 | |||||||
Genre | Hip hop, crunk&B | |||||||
Length | 3:47 | |||||||
Label | Sho'nuff Records, Capitol Records | |||||||
Writer(s) | Sean Paul Joseph, Farrah King, Neosha King, Rodney Richard & John Williams | |||||||
Producer | Don Vito | |||||||
Cherish singles chronology | ||||||||
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"Do It to It" is the lead single from girl group Cherish's album Unappreciated. "Do It to It" features rap/hip hop artist Sean Paul from YoungBloodZ (not to be confused with Sean Paul, the reggae/dancehall artist). The song peaked at #12 on the Billboard Hot 100 in its 15th week of release. It reached #15 on Billboard's Hot Digital Songs chart and #8 on the Hot 100 Airplay chart. It had strong video play on BET and reached number 2 on 106 & Park. The song played for the limit of 65 days on the countdown and was eventually retired. It was the only video to be retired that year that did not reach number one.
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A remix to the song (Rap Remix) exists featuring artists Yung Joc, Jody Breeze, Chingy & Fabo. This version also references some songs by the guest artists like Yung Joc's "It's Goin' Down'" and Fabo from D4L's "Laffy Taffy".
The video begins with the girls' father forbidding them to party, have boys over or stay up late while their parents are out of town. After he leaves, Farrah turns to the camera and says: "Y'all know it's on, right?". The girls then begin a dance routine in front of a silver background spliced with a wild party being hosted at their house. The next day, the parents return to find the party mess and a boy wandering around the house, leaving the girls sighing at being caught.
The video was shot in Atlanta, Georgia. It was directed by Benny Boom, who is famous for directing videos for P. Diddy, Nas, Nelly, Kelly Rowland of Destiny's Child, Keyshia Cole, Lil' Kim, LL Cool J, Pussycat Dolls, Mýa, Dom DeLuise, Jack in the Box Mascot and many others. J-Nicks, Jazze Pha, & D-Roc of the Ying Yang Twins made cameo appearances.
MTV censored the word "kryptonite" from its airings of the video, as in the United States, that word is slang for marijuana.
CD Single
iTunes EP [1]
iTunes Single [2]
Country | Date | Label | Format |
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United States | March 21, 2006 | ||
United Kingdom | September 4, 2006 | ||
Japan | September 11, 2006 | ||
Australia | October 2, 2006 | EMI Music, Capitol Records | Digital single |
October 28, 2006 | Retail single |
Chart (2006) | Peak position |
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Australian ARIA Singles Chart | 67 |
Canadian BDS Airplay Chart | 77 |
French Singles Chart | 48 |
German Singles Chart | 87 |
Irish Singles Chart | 34 |
New Zealand RIANZ Singles Chart | 3 |
Swiss Singles Chart | 79 |
UK Singles Chart | 30 |
UK R&B Singles Chart | 7 |
U.S. Billboard Hot 100 | 12 |
U.S. Billboard Pop 100 | 9 |
U.S. Billboard Hot R&B/Hip-Hop Songs | 10 |
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